Top 5 Social Apps Performance in Colombia Q1 2023

The first quarter of 2023 saw interesting trends among the top 5 social apps in Colombia, according to data from Sensor Tower. Here's a breakdown of their performance on a unified platform.

TikTok demonstrated significant growth. Weekly revenue peaked at approximately $27K in late January, with consistent performance around $22K to $28K throughout the quarter. Downloads showed a robust upward trend, reaching 421K in the final week of March. Active users were strong, with a high of 12.3M in mid-January, maintaining a steady level above 11.7M.

Facebook Lite from Meta Platforms, Inc. had stable revenue, hovering around $4K to $9K weekly. Downloads increased steadily, peaking at 295K in the last week of March. Active users also maintained a consistent level, with a peak of 27.2M at the end of the quarter.

Instagram saw moderate revenue growth, with a significant spike to $1.4K in the last week of March. Weekly downloads grew steadily, reaching 247K at the quarter's end. Active users remained stable, fluctuating slightly around the 20M mark.

X experienced notable fluctuations in revenue, peaking at $5.7K in the final week of March after a low of $8 in late February. Downloads varied, peaking at 81K in early January but generally decreasing to around 57K by the end of the quarter. Active users remained relatively stable, around 4M weekly.

Bigo Live - Live Streaming App had a steady revenue stream, with weekly figures ranging from $3.5K to $8.9K. Downloads peaked at 70K in mid-January but declined to 40K by the end of March. Active users showed a slight decline over the quarter, from 509K in mid-January to 477K by the end of March.

For more detailed insights, visit Sensor Tower.